![A celebration of liberty: unveiling the Gucci Guilty campaign starring Jared Leto and Lana Del Rey. - Gucci Stories A celebration of liberty: unveiling the Gucci Guilty campaign starring Jared Leto and Lana Del Rey. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Standard_1600x812/1547391603/DiaryHeroArticle_ForeverGuilty-Campaign-Jared_001_Default.jpg)
A celebration of liberty: unveiling the Gucci Guilty campaign starring Jared Leto and Lana Del Rey. - Gucci Stories
![Jared Leto & Lana Del Rey Star in Gucci Guilty's New Campaign: Photo 4212674 | Courtney Love, Jared Leto, Lana Del Rey Pictures | Just Jared Jared Leto & Lana Del Rey Star in Gucci Guilty's New Campaign: Photo 4212674 | Courtney Love, Jared Leto, Lana Del Rey Pictures | Just Jared](https://cdn.justjared.com/wp-content/uploads/2019/01/leto-guilty/jared-leto-lana-del-rey-gucci-guilty-04.jpg)
Jared Leto & Lana Del Rey Star in Gucci Guilty's New Campaign: Photo 4212674 | Courtney Love, Jared Leto, Lana Del Rey Pictures | Just Jared
Gucci - Gucci Guilty for Him won the Best Male Communication Award for the Guilty Not Guilty advertising campaign at the Italian fragrance association Accademia del Profumo's annual awards. Starring Jared Leto
![Jared Leto on His New Gucci Campaign With Lana Del Rey and Courtney Love, and Where He Draws the Line in Fashion Jared Leto on His New Gucci Campaign With Lana Del Rey and Courtney Love, and Where He Draws the Line in Fashion](https://imgix.bustle.com/wmag/2019/01/15/5c3e18e7eb196c39bac7f160_KM-05122017-0096.jpg?w=414&h=311&fit=crop&crop=faces&auto=format%2Ccompress)
Jared Leto on His New Gucci Campaign With Lana Del Rey and Courtney Love, and Where He Draws the Line in Fashion
![Jared Leto on His New Racy Gucci Guilty Campaign—And BFF Status With Creative Director Alessandro Michele | Vogue Jared Leto on His New Racy Gucci Guilty Campaign—And BFF Status With Creative Director Alessandro Michele | Vogue](https://assets.vogue.com/photos/5891c6b523f9887c0e0e34bd/master/pass/01-gucci-jared-leto-perume.jpg)